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(Ouyang Hai Miao teacher of the text has been published in a problem. Her shop has a staff, as do the bulk before, so there are many who do the bulk of the habits and sales practices. Simply put, this girl is actually quite strong sales ability, eloquence is also very good, but the impression is not doing the brand monopoly, words and deeds are not standardized, then the customer's service not be well, no feeling. But she feel pretty good. How to treat employees like to do?
listening to the staff,cheap beats by dre, I fell into thought.
ago, in our shop, we hope to find a lot of bosses and strong sales staff, that such employees, performance will not be bad. But in fact, sales ability and a good sense of service are two different things, good sense of service must be selling well, but sales and strong sense of service is not necessarily good.
So, treat these so-called strong sales staff, how should we do?
example. I am now a customer, went to a cosmetics shop.
experienced strong sales staff, she will probably reception:
shopping guide:
customers to follow the shopping guide of view.
Customer:
shopping guide quickly said: have it all, has never been such a big discount oh. really good bargain good bargain. Some time ago we still only a ten percent discount it. Now you do not buy a pity. .
Customer:
shopping guide: over the past two days to die, but also to restore the original price, at most, a ten percent discount to the time you buy is not worth the ah. and shelf life of three years it, you can buy, when and then I helped You open one, right?
customers hesitant, but to see the small shopping guide have opened a ticket, and was finally bought the single. A deal.
look at this shopping guide, she did not understand the needs of customers, but from the point of selling their product, desperately Tuitui Tui, selling the very laborious, while the customer is not willing, as above this case, although the final product sold out, it would be more prone to go after the customer has to go back, then returned to the situation, if not to be returned, the next time the customer may have the impression that this shop was amazing person, do not want to buy Finally had to buy, and then wandered here next to pass away, can not allow the girl to Mongolia, and foolishly bought a lot.
and for a good sense of service employees, may have different circumstances.
shopping guide:
customers,
shopping guide: see A few days ago to see a colleague's eye shadow look good, like you this brand, but today I did not seem to see hey. What is the color of eye shadow, I'll help you find okay? Shopping guide:
customers happy and said: ask you this color is for their own use or give as gifts ah? looked under your skin, your skin some warm, blue and purple eye shadow color may be more suitable for some cool guests, and the skin color, hair color will be very coordinated. if you choose eye shadow, some of the gold will be warmer more suitable for you. You may wish to try.
Customer:
shopping guide: what color clothes look good?
shopping guide: more likely to find their own color and I want you to dress up beautiful Yeah, so after that you go out from us, we also face citizenship.
customers admiration nodded, good-looking. cosmetics, we will let you become more beautiful. come, I can help you to try. and then, letting the shopping guide to help her recommendation, which is more suitable for her foundation, lip gloss, etc.. Finally, buy a set of make-up series.
over a week later, the customer again, repeatedly thanked the shopping guide, said colleagues say she is now more and more beautiful, she had to thank this shopping guide to help buy the right products. Then the basis of skin care products are now running out, so shopping guide to help her choose it.
Needless to say, the customer has become a loyal customer of this shop.
This is a very delicate situation.
many cases, we called the sales ability, his mouth will say is this employee, the employee eloquent, the employees have nothing to say their clients can finally willing to buy, the staff is will sell things. But I do not know, we all as consumers, however, there is no such feeling, that sometimes one o'clock confused to buy things, but back then regret it, Shenhen on that when the shopping guide, vowed never to go this shops. From here also the loss of goodwill.
we do sell, are always doing long-term sales, rather than short-term sales, but not simply for short-term interests. We are now into the retail market, you will find a lot of time, a simple mouth will say, has not our customers need. More and more customers more rational, more real, more real. If only because the traditional sense of sales ability, that is, the mouth will say that you can only allow customers to buy this time, sooner or later will find this just an impulse buy, and not allow customers to continue to have the desire to buy here .
and a customer value, far greater than the value of a purchase, we all know this is the truth. Now the brand so much, and our customer groups become more competitive. Does your brand can be a clear understanding of customers shop the brand, it only look for a staff, this is the real description of the employee's sales is doing well.
So, our employees, good eloquence alone is not enough, you're not a real strong staff. Only a strong sense of service, can really help our customers solve the problem, and then be able to stand on the customer's point of view, as the customer's friends, long-term customers are willing to buy, sell real master.
retail manager before I do, when, under a manager, her sales can do this step, no matter which shop she went to her a bunch of old customers to follow her. She transferred to the east, those customers just to the east, she transferred to the south, those customers just to the south. This is a wonderful situation. But only shows that the employee's personal charisma is really strong, so do sales this point, is really very good. I believe, alone but strong sales staff a hard and do the point where our customers can contact and trust to the point. Only a strong sense of service employees, and customers will be able to have such close contact.
so-called sales ability, often just a misunderstanding, but not really for us to create long-term sales. He received only short-term customers had to buy this feeling, and the next do not necessarily do so.
and has a good sense of service, actually on the customer's point of view, to help customers think, is the impact on the customer an important factor in long-term consumption.
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